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Characteristics of a Guerrilla Marketer Marketing Articles | December 1 Cheap Adreian Payne Jersey , 2001
We've talked about what makes a ... ... plan ... today let's talk about the ... traits of ... ... And rest assured that you do not need to beborn with these trai

We've talked about what makes a guerrilla marketing plan last

week. today let's talk about the personality traits of a

guerrilla marketer. And rest assured that you do not need to be

born with these traits. You can learn them. As one of my

favorite motivational writers of all time, Napoleon Hill, said:

"There are no limitations to the mind except those we

acknowledge...Both poverty and riches are the offspring of



A side bar here: If you do not spend a little time every week,

if not every day Cheap Jeff Green Jersey , doing some sort of motivational "reading,"

then let me suggest that you start. Your subconscious mind is so

inundated with "garbage" every day, you need to put some good

stuff in to counteract the negative. Like they say, "Garbage in Cheap C.J. Watson Jersey ,

garbage out." You cannot be a great guerrilla marketer if you

only spout the same garbage that you soak up subconsciously


The first and most important trait of a guerrilla marketer is

patience. As many of you probably know and have had repeated at

you many times, your prospects will not buy on the first visit

or first contact. To be a great marketer, you must be patient

with your prospects.

There are a number of studies on this subject. One of the most

interesting says that for every three times your prospect sees

your message, they only actually pay attention two of those

three times.

Patience is tied in very closely with the second personality

trait you must develop: commitment. You must make a commitment

to your prospects and customers. You must get involved with

them. They come first! Their dreams must be your dreams! You

must help them realize those dreams!

You must make a commitment to your marketing plan Cheap C.J. Wilcox Jersey , no matter

what your family, friends, employees tell you, no matter how

bored you are with the daily routine of carrying out your

marketing plan Cheap Jodie Meeks Jersey , stick with it. Be committed! Be patient! There

can't be one without the other.

The reason most people fail on the Internet - or in any business

- is a lack of commitment and a lack of patience!

But that patience and commitment must be matched by a strong

imagination. Not just imaginative copy writing or imaginative

web design, but you must be imaginative in everything you do.

For instance, Jay Conrad Levinson, the man who developed

guerrilla marketing into a true marketing system Cheap Terrence Ross Jersey , tells the

story of a guerrilla marketer who mailed a letter requiring 32

cents postage. He put 11 stamps on that letter: one 6 cent

stamp, three 4 cent stamps, a 3 cent stamp, and 6 two cent

stamps. No postage meter or Stamps for him! Which letter

would you open first? The metered one or the one with the eleven

stamps on it?

This imagination must include the ability to be flexible and

"convenient." What I mean by that is Cheap D.J. Augustin Jersey , although you are committed

to your strategy, you must be flexible in your tactics and the

weapons you choose. A great guerrilla marketer is not locked in

on how he implements his marketing strategy. Nor can she be

locked in on how she handles her prospects and customers. Be

flexible! Make it as convenient as you can for your prospects to

do business with you! Make exceptions! Break the rules! The

prospect comes first always!

In order to do that, you must have sensitivity. You must be

sensitive to what your prospect needs. Read between the lines.

You must be sensitive to what your competition is doing. Another

one of Jay's great stories involves a guerrilla furniture store

owner in a shopping mall. The stores to either side of him had

big clearance sales going on. Each store had a huge banner over

their respective entrances touting their sales. The guerrilla

put a sign over his door that simply said, "Enter Here."


Another side bar: Your sensitivity should not be limited just to

your prospects Cheap Bismack Biyombo Jersey , customers, and competitors. Expand your

sensitivity to include your communities and the economy.

Economic trends will help you determine which tactics and

weapons will be most effective. And sensitivity to your

communities will help your identity as someone who is committed

and involved. Some time I will do an article about the marketing

benefits that resulted from my commitment to the whole Spam



The next two characteristics of a guerrilla marketer go hand

-in-hand. They are ego strength and aggressiveness. Ego

strength is not egotism. Rather it is the quiet confidence that

comes from knowing who you are really and living that self -

having an identity rather than an image. It is this ego strength

that makes commitment possible.

The aggressiveness of a guerrilla is not the stereotype

used-car salesman aggressiveness. Rather it is the

aggressiveness that makes a marketer do the extra-ordinary to

get and keep customers. It is the giving of more value tSmart. Jordan For Sale   Wholesale Jerseys   Cheap Jerseys From China   Cheap Jerseys   Cheap Jerseys Wholesale   Wholesale Jerseys   Cheap Authentic NFL Jerseys   Wholesale Jerseys   Cheap Authentic NFL Jerseys   Wholesale NFL Jerseys Free Shipping

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