LaCoste swaps out the iconic crocodile logo for other endangered anima

LaCoste swaps out the iconic crocodile logo for other endangered animals

The small logo on LaCoste polo shirts has often raised some questions. Is that an alligator? A crocodile? What’s the difference between the two anyway and can you even tell on such a small logo? Get more news about cheap lacoste mens polo shirts,you can vist kictg.com!

The small crocodile logo on LaCoste shirts has long been a subtle symbol of quality, even luxury. In Peter Brinkley’s famous novel, Jaws, the polo shirt logo plays a small but important role as a symbol of wealth and elitism that the hero sheriff of the story can’t quite measure up to. Seeing the crocodile logo, few if any actually consider the animal itself. That may soon change as LaCoste recently replaced their iconic crocodile logo with other endangered animal species to draw attention to their plight.

Limited edition polo shirts feature ten different threatened animals, according to LaCoste. 3,502 polos were created worldwide, sold in stores in the US, Europe and Asia as well as online. Unfortunately for anyone interested in buying one of these rare shirts, they’re already all gone. The sales of the polo shirts was part of an effort to make sure the flesh and blood animals aren’t also soon all gone.

The profits from the limited edition polo shirts went to the International Union for Conservation of Nature (IUCN), specifically towards their Save our Species (SOS) program. IUCN is an extremely large and old organization, which celebrated its 70th anniversary in 2018. IUCN is unique in that it is a combination of government agencies as well as civil societies with 1,300 member organizations. Member organizations are represented at a council that votes on resolutions for the whole organization. The council is headquartered in Switzerland. Although the IUCN claims several successful conservation stories, the animals celebrated on the LaCoste polo shirts are far from successful at this point. 

Of the ten animal’s replacing the LaCoste crocodile logo, the Monk Seal, with an estimated population of 1400, has the most individual members remaining. The Cebu Damselfly (similar to a dragonfly) with an estimated population of 20 to 50 mature individuals all in a small part of the Philippines is the rarest creature to grace a polo shirt and the only insect. The Addax, a white antelope with corkscrew antlers from the deserts of Chad and Niger, is almost as rare with an estimated population of 30 to 90 adult individuals.

The animals on the limited polo shirts range across the gambit of taxonomy though seem to focus on mammals. There’s the North Atlantic Right Whale, the Iberian Lynx, the Yemeni mouse-tailed bat, the Northern Hairy-nosed Wombat and as I already noted the Addax. There’s also the Moheli Scops Owl, the Mountain Chicken (confusingly actually a frog), the Opal Goodeid a two inch long fish native to Mexico and of course the Cebu Damselfly. By necessity, this small selection of animal logo ambassadors will stand for many other animals and even plants that are increasingly threatened with extinction by human activity.