Topic: E-Marketing
Introduction to the Professional Diploma Program (E-Marketing and Work Techniques from the Internet) One of the professional diploma programs specialized in the field of electronic marketing and work techniques from the Internet is one of the targeted programs that contribute to the process of knowledge building for workers in the field of e-marketing, by providing them with all the skills necessary to work Free and work from the Internet in which the student is subject to study for a period of one year, and aims to qualify the participants on the optimal professional method in the field of e-marketing capable of providing a job opportunity for themselves at the lowest costs on the one hand, and to enhance the site of existing companies and increase their market share on the other hand. On practical and professional application and keeping pace with the requirements of the labor market. The program focuses on practical and applied courses that develop the student's technical and professional capabilities in the field of e-marketing. The student is granted a professional diploma in e-marketing and work technologies from the Internet, with approval and ratification from the Ministry of Labor.
general aims:
1. Get a job as an E-Marketing Specialist
2. Qualifying the trainee to become a successful e-marketer
3. How to market products, services and information in the most effective way through the Internet
4. Qualifying young people (all qualifications) and marketing managers to be able to work with e-marketing technology in more than 11 marketing methods.
Special goals:
1. The ability to market oneself, prepare presentations, a professional CV, and the skills to persuade others and build relationships.
2. Providing students with work skills in the areas of e-marketing and working through the Internet.
3. Qualifying the student to become an electronic marketer according to the rules by mastering all techniques.
4. The ability to distinguish between marketing services and marketing products locally, regionally and internationally.
5. Preparing integrated marketing plans and funded advertisements and displaying them through social networking sites.
6. Create advertising campaigns on search engines, social networking sites, and email addresses.
7. The ability to create an e-commerce site, use search techniques, and bring traffic and subscribers.
8. Learn about self-employment platforms, customize a profile, bring in assignments, and get a proper evaluation.
9. Profit through various sites such as Google Adsense, YouTube channels, shortening links, mailing lists, Facebook, Twitter, personal sites and blogs.
10. Proficiency in dealing with electronic cards such as Visa Card and MasterCard of all kinds through secure websites.
11. Dealing with electronic banks and various methods of transferring money to and from all over the world.
The intended learning outcomes of the program:
1. Knowing the methods, tools and strategies of e-marketing and how to use them in marketing goods and services.
2. Make a marketing plan commensurate with the companies' products and services.
3. Knowing how to solve the problems facing the marketing process and how to find alternatives.
4. Freelance work from home as an online marketer, buying and reselling products.
5. Work as a digital video producer and publish it on his own YouTube channel and generate revenue from advertisements.
6. Creating and managing advertising campaigns for all institutions in the country.
7. Get a job as an e-marketer.
8. Building an e-commerce site and displaying local products on it (for example: embroideries, folklore, handicrafts, …).
9. Work through freelance platforms known as Freelancer, such as elance, fiverr, upwork, freelancer, Fiverr, an independent site, any service site, and Nabbesh.
The nature of teaching:
This program mostly focuses on practical teaching methods in order to provide students with skills and technical knowledge related to e-marketing and work techniques from the Internet, as it seeks to qualify technical cadres specialized in e-marketing and self-employment. In this training program, through theoretical teaching methods, economic, social and technical methods will be taught. Which is related to what the student will face in the future labor market, so a study plan has been prepared that fits with the needs of the local market and in accordance with local and international standards.
training team
The training in this program is based on a distinguished group of specialized trainers with practical experience in the field of e-marketing as well as professional training and they have sufficient ability to deal with the target group and provide them with skills and knowledge according to the needs of the labor market.
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