4 Keys to Pizza Sales! Pizza Magnets, Takeout Menus, Postcards, and Do

Each of these marketing pieces can be woven into one successful advertising campaign to saturate you market area and generate massive sales. Sending flyers every week might lull the customer into a habit of ignoring them, or even being annoyed by them. But breaking up the pattern with unexpected and useful items has been proven to be a successful, well rounded marketing tactic that reminds your customers of their urgent need for pizza.

Design and Printing

Design of these versatile marketing tools is often completely free, because templates are available online that can be easily customized. As a result, printing costs are kept low, and when measured against increased sales, the initial cost is negligible. Printing companies have made available online all the templates and design ideas needed to create any of these fun merchandising items. By utilizing professionally created templates and designs, restaurateurs are bypassing an often costly graphic designer! A successful design for pizza magnets, takeout menus, postcards and doorhangers should incorporate the restaurant logo, photographs, coupons and contact info, in varying detail depending on the amount of space available on the item. If possible, include a discount offer on each item. Discount offers are the main reason customers will keep the item, but they will eventually take action to place an order or visit the pizzeria.The Takeout Times

Mailing and Distribution

Once your promotional items are printed and delivered in bulk, you can begin a marketing strategy around them. Some printing companies will handle the full service from design and printing to targeting a mailing list with postage and mailing services included in one fee. Get references and check them out to be sure of quality service whether hiring a full-service firm or someone to handle the individual tasks. If you have received all of the items at once, stagger your mailings or delivery weekly or monthly so that customers receive, for instance, flyers weekly, postcards once per month in the mail, takeout menus once per month door to door, and magnets twice per year. All of these items should live on your front counter and be given out with delivered pizza orders.

Overall Visibility Strategy

Promotional items should be an adjunct to your overall visibility in the community. Magnets, pizza takeout menus, postcards and doorhangers form a large part of the saturation campaign that will lead to ultimate success for your restaurant. The look of each should reflect the look of the restaurant and the logo that patrons see when they visit or drive by. Further recognition will come from advertising placed, for example, in the local paper, which again echoes the look and feel of the magnets, menus, flyers and doorhangers. Each item is just another piece of the puzzle that will keep the pizza restaurant in the minds of customers and build up its image in the community as a whole. Want to be THE pizza place in the neighborhood, city, county or tri-state area? Don't want to spend a lot of money? Start with the 4 keys to pizza sales and unlock the door to pizza domination in your market area!