The Metaverse is coming, but Big Tech's latest obsession needs protect

Pop star Ariana Grande will kick off her latest concert. But the XO show will not be in front of a crowded stage. Instead, she'll be performing in front of thousands of fans through Epic Games' "Fortnite."

The Rift Tour by the name of the concert It will run from Aug. 6 to Aug. 8 and will feature five shows that “Fortnite” players can join and watch virtually with their friends.

Grande is joining a growing number of artists, including: Travis Scott and Killer Mike stepping into the tech industry's newest frenzy: the metaverse.

Virtual worlds accessible through augmented reality virtual reality The metaverse is being hypnotized by CEOs ranging from Facebook (FB) and Microsoft's Satya Nadella (MSFT) to Nvidia's Jensen Huang (NVDA) and, of course, Tim Sweeney. epic jersey