footwear brands have jumped on the gaming trend with unexpected collab

"Well known for his sculptures, Hong Kong-based artist Michael Lau is soon to take his creative style over to puma online outlet, the brand inviting him to design atop the frame of the iconic Puma Suede. Part of a string of collaborations, which spans nostalgic takes by Nintendo and neon-tinged colorways by Mirage Mox, the release will likely arrive later this month despite the playfully written sample hangtag. As it draws inspiration from Lau’s personal work, the colorway leads with a bold, auspicious reds, its shade constantly alternating between dark and light as it dresses throughout the upper.
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With the ever-growing popularity of e-sports, footwear brands have jumped on the gaming trend with unexpected collaborations that appeal to a newly-formed niche audience. puma suede classic has been developing its presence in the online gaming sphere, already having multiple global e-sports organizations as partners such as the Gen.G and Cloud9. However, this doesn’t mean it’s game over when it comes to embracing the retro era.
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reebok online store is up for sale, and its new potential owners include two individuals that bring decades of knowledge and experience from the music and sports industries. An investment group led by hip-hop business mogul Master P and former NBA All-Star Baron Davis are in the mix of acquiring Reebok from adidas fifteen years after German sportswear brand that purchased its competitor.
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After teases in early October, Patta is officially announcing the release of their reebok club c mens, a collaboration that — unlike most — aims to never be out of stock. Available exclusively at the imprint’s stores, the offering is delivered in a full-grain leather upper, one near entirely shaded in white from the forefoot to counter. Signature Club C details, such as the perforated toe and foam tongue, remain intact, while the branded label atop the latter is replaced by both Patta branding and Marcus Garvey’s Pan-African flag.