a defender one way and because his left step — the

November 29, 2017: Giannis  Antetokounmpo spends his off day at Nike WHQ for a crash course in signature footwear. The meetings serve as a starting point for the Nike Air Presto Dam Nike Air Zoom Freak 1, Antetokounmpo's debut signature shoe, and come sandwiched between nights he scored 32 points in Sacramento and 20 in Adidas Gazelle Mujer Portland.Toward the end of the sessions, sitting with a pile of Zoom Air units in front of him, Antetokounmpo smiles wide and says, "I didn't know anything Nike Air Max 90 Mujer about this process before today."The meetings were devised not simply for the creation of the Greek star's first signature shoe, but also for the making of Adidas NMD Mujer the Antetokounmpo brand; this set in motion a series of work streams, inclusive of apparel, footwear and logo design. Each audience with Antetokounmpo follows Nike's driving ethos — listen to the voice of the athlete — and combines for the full range Adidas Gazelle Womens of product in the 6Adidas ZX Flux Dames ' 11" forward's initial Nike line.

"I thought we were going to talk with five people about what I like in a shoe," he Nike Air Max 90 Mujer noted then. "It was much deeper than that. I was surprised by how many people are involved — the size of the team and the level of input they want Adidas ZX Flux Mujer from me on the product and what I want to represent."Listening to the voice of the athlete has levels of nuance. Direct conversations, of course, are Nike Air Vapormax Femme integral to the process. So, too, is observation — Nike designers and engineers are interested in all the subtleties of a particular athlete's play and personality. Nike Air Max 720 Femme Their job is to solve for the unique problems that investigation reveals. The defining features of  the Air Zoom Freak 1 combine both elements of "listening" to create a shoe that encapsulates Antetokounmpo’s physical, personal and cultural Nike Air Presto Femme being.

Brass tacks? The Nike Air Zoom Freak 1 is an exercise in solving for Antetokounmpo's rangy movement. "He's using space with great  efficiency," says Ross Klein, Senior Creative Director, Basketball Footwear. "He uses length to take defender's off of their position. In a euro step, Adidas Superstar Womens for example, he can pull a defender one way and because his left step — the lethal step — is so long, he cuts a huge, almost two-step, advantage."Doing Adidas Superstar Damen that is the responsibility of Nike's Global Identity Group (GIG), which worked parallel to the footwear team to create a full range of logos, patterns and typography that evoke the athlete's story. For them, logo Nike Air Max 90 Damesdesign is an art. "