STB inks S$2m deal with online booking platform Klook to promote local

STB inks S$2m deal with online booking platform Klook to promote local tourism

The Singapore Tourism Board (STB) ดาวน์โหลด slotxo and online booking platform Klook have launched a S$2 million marketing partnership to promote local tourism and lifestyle offerings under the SingapoRediscovers campaign, the organisations said on Monday (Sep 14).

The announcement comes after Singapore in July launched a S$45 million marketing campaign to encourage residents to take a local holiday and rediscover their home country while supporting local businesses, amid a plunge in foreign visitor arrivals due to COVID-19 travel restrictions.

The partnership will span seven months starting from September, said STB and Klook in a media release.

It will focus on three areas: Curated promotions for products and experiences, content development and digital marketing to boost spending.

Businesses will be encouraged to develop new products and experiences to inspire locals to explore precincts such as Orchard Road, Chinatown, Civic District and Katong-Joo Chiat. These will include hotels, attractions, tour operators and dining establishments.

"These new products and refreshed experiences would also be curated into bespoke bundles with attractive offers to appeal to different interest groups such as foodies, outdoor enthusiasts, value seekers and weekend warriors – locals who like to keep their weekends fresh and exciting," said STB and Klook.

"Examples include pairing a stay at Mandarin Orchard Singapore with an art jam session in the heart of Orchard Road or complementing a stay at Hotel Mono in Chinatown with a nostalgic journey on Trishaw Uncle Guided Tours."