Basketball-Twitch Sign an interactive content agreement with FIBA.

The International Basketball Federation (FIBA) has signed a multi-year deal to showcase content from sports on the Twitch interactive streaming service, the organization told Reuters on Wednesday.Twitch is best known as a platform for esports and is becoming more and more popular with musicians and sports teams, but FIBA is the first international regulator to join the service.Under the deal, FIBA will broadcast approximately 600 hours of basketball games live each year, but also give fans and influencers access to official footage to create their own content.

Twitch streamers often เกมสล็อตฟรี have 'alternative opinion' in their content and can also present the newly packed content in the form of talk shows or other formats.Terms of the deal were not made public, but most of the money FIBA receives will be used to invest in the content production process on the platform, Frank Leenders, FIBA Media and Marketing Services general director, told Reuters.It's not a platform like YouTube where you just stream your games and people use it. You have to use Twitch's specificity, which means you have to invest in interactions and contributors who are key influencers on the platform. This, ”he said.It is a partnership where we use our resources primarily to optimize our content, build communities and achieve success over the next two years," he added.

Twitch is the path to reaching younger audiences who are interested in more interactive content, and traditional broadcasters may find it difficult to reach.We believe it's something we should embrace to be successful with a demographic that the sports world is struggling to capture," said Leaners.The service is an affiliate of Amazon and in the UK, Amazon Prime has aired some Premier League football matches on its platform.Charlie Beall, head of sports at Twitch EMEA, said the deal was well suited to moving the service to a more diverse content.While Twitch is known for its gaming But we've seen some real growth beyond the games in recent years, especially in music and sports, ”he said.

Non-gaming content has quadrupled over the past three years. Twitch is a community that has met a passionate spot and it obviously has ties to certain sports.We identify basketball as a global sport with a passionate community of territories around the world, and we want to try to do something different in a live, interactive element that represents Twitch's service. He added.The live games, which will be streamed both on FIBA's Twitch channel and on the Creator's Network channel, will include all FIBA 3x3 tournaments, EuroLeague Women and selected youth competitions.In addition, highlights and late coverage of the FIBA national team and other club and youth competitions will be packed and distributed exclusively for Twitch creators.