Amazon will be presenting for the first time at NewFronts

Amazon will join companies like Twitter, Snap and Google's YouTube in the slot xo Interactive Advertising Bureau's NewFronts offering for advertisers.NewFronts spring is a digital media take on traditional TV channels, when advertisers make significant annual TV spending.During NewFronts, online publishers, platforms, and other companies host presentations and events. Party to show the program, audience information and tools to media buyers. This year's event will take place from May 3 to May 6.Amazon's advertising business has gained a significant share of the market share in the digital ad industry, a theme that seems to continue this year.

The Cowen ad buyer survey in January said Amazon will be the top market share among the major digital advertising businesses in 2021 and 2022.The survey is based on responses from senior ad buyers in the US 52. In December, that amounted to $ 15 billion in advertising spending in the United States.Amazon is slated to launch NewFronts in 2020, but said it would not participate in the event as the coronavirus outbreak began to erupt in the United States.This year's presentation includes companies such as YouTube, Roku, Twitter, TikTok and Snap, along with global players such as BuzzFeed,

Condé Nast, BBC News and Vice Media Group.Other first-time players on NewFronts will include A. + E Networks, Entercom, Estrella Media, Penske Media and Vizio Mainstay Hulu will not be participating in this year's events. But will be presented at the events of the parent company of Disney The IAB said the 2020 event attracted more than 14,000 brands, agencies and media buyers.This year's event promises to delve into how consumer behavior has changed during the pandemic and how content creators have produced it. List in all video formats

Amazon's growing ad business

Amazon's Q4 2020 earnings report shows the benefits of ad recovery after the outbreak of the outbreak of Amazon's "Other" category, which made up mostly of advertising, earned $ 7.9 billion in the quarter. This is a 64% increase from the previous year.
Amazon may also benefit as advertising companies support Apple's upcoming privacy changes that will affect their business. change [Apple's privacy] is due to the transparency of attribution and the general intent of purchasing the platform, ”Deutsche Bank analysts said last month.

The e-commerce giant opened up about some of the initiatives at the IAB's annual leadership meeting last week, said Alan Moss, vice president of global ad sales, with the launch of this year's IMDb TV show offering a combination. Incorporate branded products and content opportunities to help advertisers "truly align their brands with cultural timelines and genre themes".Moss also discussed how Amazon plans to expand its podcast advertising.In another panel, Amazon Studios COO and television co-head Albert Cheng spoke of the growing prominence in direct TV sales, Deadline reported last week. But Amazon is making progress there.For example, Amazon streamed Savage X Fenty and embed those live streams with purchase opportunities.