Digital ad spending up 12% in 2020 despite the plague impact

Despite the first collapse due to the เล่นเกมส์สล็อตฟรี coronavirus outbreak But digital ad spending is up 12.2% year over year in 2020, according to a new report published by the Interactive Advertising Bureau and run by PwC, but the report also shows that the largest players in the ecosystem have seized. Stay firmly in the US digital ad market in 2020, with a growing share every year.The pandemic caused advertising budgets to be pulled back immediately in 2020, with areas such as travel slowing down throughout the year. But in the second half of 2020, spending on political advertising and holiday sales offset a total of $ 139.8 billion in losses in the first half of the year this year. Growth was slower than between 2018 and 2019 when spending increased by 15.9%.The IAB said the massive increase in televisions connected shopping,

e-commerce and home delivery created a "pendulum swing" that helped the sector continue to grow despite the turbulence early in the year.But most of the spending is concentrated with big ad players and more than in previous years.IAB said the top 10 companies had a 78.1% revenue share in 2020, with that group's overall revenue just $ 109 billion. The top 10 companies accounted for 75.9% revenue share in 2018, rising to 76.6% in 2019.IAB said companies ranked 11th to 25 had only 6.2% of their revenues, while smaller companies accounted for 15.7. %The IAB did not elaborate on how many companies such as Facebook, Google and Amazon were. In a new report this week, eMarketer says Amazon's share of the US digital ad market is more than 10% for the first time in 2020.Google's share is 28.9% of the US digital ad market in 2020 and that of Facebook. At 25.2% according to eMarketer.

Growing things

Year-to-year growth fell 5.2 percent in the second quarter, the IAB report said, but spending in the third and fourth quarters increased 11.7 percent and 28.7 percent year-on-year, respectively. The report said the fourth quarter of 2020 saw record revenue for digital advertising in more than 20 years as part of the advertising leading up to the election. Advertisers are also spending the 2020 budget, which was paused earlier in the year due to the outbreak.Social media ad revenue hit $ 41.5 billion in 2020, accounting for almost 30% of all internet ad revenue. Digital video grew 20.6% year over year, increasing internet ad revenue share 1.3% to 18.7%.

In addition, programmatic advertising revenue rose 24.9% to $ 14.2 billion in 2020, but the IAB report questioned whether privacy changes such as Google's elimination of third-party cookies would mean. That growth will not be sustainable in the future
The changes to consumer identity and attribution models announced by Google and Apple do not have a material impact in 2020 and are expected to cause disruption as ecosystem participants and users alike. "Instead of having immediate and significant immediate effects, the loss and blocking of identifiers on products, ads, tracking and other capabilities will occur over time.