Keyword Research For App Store Optimization (ASO)

Keyword Research For App Store Optimization (ASO)

If you are planning on launching a mobile app or game on the market or else you already have one you should know that ASO (App Store Optimization) is a must without a shadow of a doubt! Keyword Research is one of the most important steps in your ASO strategy.To get more news about Mobile App Development Price>, you can visit aso700.com official website.

There are millions of apps in the stores, both Apple App Store and Google Play Store, and you need to stand out from the crowd and appear on the top positions, in order to get more downloads and make more business. ASO helps your app gain visibility because it leads you to get in better ranks in the stores. In that way, you will be discovered by users that are looking for new and fresh apps or using that browse the app stores. Consequently, you will get more organic installs which at the same time will decrease your acquisition cost and boost your monetization strategy.

But that’s not all – ASO is a continuous process based on Research & Testing. So if you want to increase your Conversion Rate you should take care of the different factors affecting your ASO. Test and measure the effect of your on-medata factors (app name, keywords field, short description, subtitle, promotional text, description, visual assets…)  as much as you can and this would help you guarantee positive ratings as reviews which are amongst the off-metadata factors (ratings & reviews, volume of installs, velocity, user retention…).

Keywords are the identity of your product – users would use them for searches and your keywords will position your product for those searches.
You need to be very careful and select the most adequate keywords regarding your product’s nature. In addition, you should investigate and learn what are the keywords that your direct competitors use and rank for.
In this section, we will tell you how to carry out an effective Keyword Research for ASO and what are the steps you need to follow.Think of all the mobile keywords that could be related to your product because of its nature, the category it belongs to, its functionalities and use. It is very important to try to think about your potential users, why would they need your app or where could they find it.
This should have already given you some keywords but if you need some more and you can’t think of good ones it’s wise to take a look to similar apps and competitors.It is necessary to dedicate some time to learn about your competitors because this will give you some insights on what keywords to use and where to locate them. This task might seem exhausting but fortunately, there are great tools that reveal you the most used keywords in your competitors’ listings and their density.

Now you can expand your list even further by looking for suggestions and in that way you can also create mid and long tail keywords. Users frequently type more than one word to search in the stores: that’s way is essential to include mid and long tail keywords. For optimizing this process you need ASO keyword tool. You can check and pick your proper mid and long tail keywords thanks to an ASO keyword research tool. You can also use other App Store keyword tools for mobile keywords.
Once you have got your long list (we recommend listing as many keywords and combinations as possible) it’s time to decide which ones to use and where to locate them. There are fields that have more weight than others so introduce your keywords carefully. The strongest fields are the App Name, Subtitle, Keywords Field and Promotional text in iOS apps and Title, Short description and Description in Android apps. Read and find out what factors you need to embrace when choosing and prioritizing keywords.

Now that you have gathered and selected as many best-performing keywords as possible it’s time to add them up to your listing in order to optimize your product page and gain visibility in the stores.
Edit your on-metadata fields and remember that the most important ones are App Name / Title, Subtitle or Short Description and Keywords Field so your main keywords should be located there. After that you should include the rest of keywords and keywords combinations in the rest of fields.
ASO Tip: do not repeat keywords in App Store. If you have included a keyword in the App Name you should not use it again the Subtitle for instance.
However and when talking about Google Play Store do repeat the keywords as much as possible!