Megahit Squid Game puts focus squarely on Netflix's overseas growth

Megahit Squid Game puts focus squarely on Netflix's overseas growth

The success of the South Korean dystopian drama series Squid Game has led investors to bet on Netflix Inc's plans to explore more international content to boost slowing subscriber growth.

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With a 111 million-strong fan base in just 27 days after its release, the low-cost survival drama has become Netflix's biggest original show launch ever, underpinning its efforts to ramp up investments in overseas content.

"We continue to view international expansion as a key driver of subscriber growth, particularly in less-penetrated, emerging markets," Guggenheim analysts said in a client note.

In the first half of the year, the streaming giant had reported its slowest pace of subscriber additions since 2013 due to the coronavirus-led break in production.

But, as "Squid Game" became an instant worldwide sensation after launching towards the end of the third quarter, analysts said actual global subscriber additions can topple estimates of 3.8 million and benefit the next three months too.