Selling Jewelry to Women: Why Females are the Future

Selling Jewelry to Women: Why Females are the Future

Typically, jewelry is often seen as something a man purchases for a woman as a way to express his love or celebrate a milestone.To get more news about custom jewelry maker, you can visit jewelryhunt.net official website.

However, more women are shopping for jewelry for themselves. Like shoes and purses, jewelry is now a more attainable indulgence.The most prominent group of female self-purchasers are Gen X females between the ages of 35 and 55. They have been in the workforce for a significant number of years and are established in their career and not afraid to spend a little money on themselves.
The good news is when a woman buys jewelry for herself, it’s something she picked out to show her sense of style and reflect who she is. This, in turn, reduces the rate of return as she appreciates her satisfaction more than a surprise gift.
According to Lyst, the world’s largest fashion search platform, women make up 78% of their women's jewelry purchases. They are not always buying diamonds or other gemstones and are likely to spend less on an individual piece. However, they buy up to three times more jewelry.

Different regions of the U.S. see different trends in jewelry buying, but one common theme throughout the country is simple, classic and sophisticated pieces that women can wear everyday (think diamond studs and bracelets, watches, etc.) While the Northeast is quick to adopt trends and Southern California buys more flashy pieces, they also have their everyday classic pieces.

Another trend becoming more mainstream is women starting to help pay for their own engagement ring. Because engagement rings can be pricey — with the average ring cost being over $6,000 — some couples are choosing to split the cost.

Some women consider their jewelry purchases as an investment, like buying property or shares in a company. Women also see jewelry as a bond between generations, an heirloom to be passed down to their children and grandchildren.The female self-purchaser is looking for fashionable, unique and creative designs including classic pieces that are affordable, presented in a unique way and an enjoyable shopping experience.

Purchasing jewelry is an emotional experience and can be a large investment. Give your customers the peace of mind they crave with an easy-to-use care plan from Jewelers Mutual.