VSC wants to create a start-up story. and then invest

VSC, a PR firm that helps startups like ClearCo, Poshmark and Tile build their stories. have raised millions to invest in the companies they work for. While the larger fund is expected to close at $20 million, VSC confirmed it has raised $7 million for climate tech startups to start.VSC Ventures will support the company in its initial phase with a check between $250,000 and $500,000,

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and will also provide media relations and multimedia content development services. The joint venture will be run by VSC CEO Vijay Chattha and general partner Jay Kapoor, who was recently hired by VSC based on his six years of investing experience.For VSC, which helps startups backed by 500 venture capitalists through 50 exits,

20 unicorns, and 4 IPOs, the argument for the venture arm is that noise cancellation can help people. get the desired point
The focus in VSC Ventures' first climate launch has to do with the competitive advantage of knowing a thing or two about storytelling. Climb, also announced today, is also a devoted VSC practice. to raising awareness and action on sustainability-focused startups.

The pair think that while all the big VC funds are starting to invest in the prickly and complex world of climate Startups must help explain why their solutions make sense.It's not just joking on Twitter, it's something anyone can do,” Kapoor says. “It's about having the experience of working with real founders to help them get their message across. to assist them in their position. and actually do that consistently over time.