Should You Create a Facebook Group Or Launch a Fan Page?

Should I create a Facebook group or launch a fan page? This is a question most of the online marketers have when they want to get some exposure to their business. This was one of the questions I had too.

First of all you have to admit both are great resources we can use to build relationships and maximize exposure on social media. It can be confusing for the users because both have overlapping features.

Ok, will have a look at Facebook Pages Vs Groups in detail

Facebook Page is basically a public profile and it will help you to share your business and products with Facebook users while a group is like a closer community of your Facebook friends.
Groups are like an extension to your personal profile where the content are attached to your personal profile, while pages can have its own content.Buy Facebook Group members

Pages are indexed by external search engines like Google, but groups are not. This is a huge feature because if you are in business, you would want to be found by people looking for the things you offer.
You can email group members if the size of the group is less than 5000 members, while a page can have any number of fans and there in no limit to the number of people you can send updates to.
With the Facebook page updates you can send targeted messages to people in certain geographical locations. For example if you have a certain promotion in a particular area, you can promote it within that geographical area. You cannot do this with your groups.
You can create events with Groups and Pages.
Pages can have applications so you have the ability to customize your page to show more content, but groups cannot do this.
With both of these you do not have much power to moderate the content your members or fans post on your wall, if someone post spam you will have to remove it manually.
With groups you have the ability to set up a private group where the administrator can restrict the access to the group but pages are public.
You have the ability to purchase ads to promote both groups and pages.
Few reasons I like pages:

The content is public and indexed by search engines.

Have the ability to customize the content by using applications like Facebook Markup Language.

As a final note, I believe pages are better for brands, businesses, bands, movies etc. while groups are great for personal interactions and smaller scale interactions. End of the day it is your call and there is nothing preventing you from having a Facebook group and Fan Pages.What ever you choose to do, make sure your group members and fans receive valuable information and pleasant interactions on your page or group. This will help you to form exceptional relationships with other Facebook users.