Targeted High-quality traffic is traffic that resonates with the buyer persona of the customer you're trying to reach. According to reports, today, users use mobile phones to find the products they want more than in the past, while the conversion rate of mobile phone users is still low.
In fact, planning a marketing strategy based on the type of user device is essential, and the online store should be optimized for easier use by mobile device users.
5. Lack of users' knowledge of products or their lack of interest
The product list page is where the user decides to buy and therefore it can be considered one of the most influential places on the online store.
The low quality level of the content in the product introduction pages and the lack of attraction of users who have the potential to buy through the content of these pages can be considered as other factors of the low conversion rate of the store.
Sellers must clearly state the characteristics of the product and their benefits.
It is also necessary to research the items that are more popular among buyers and put more numbers and variety of these popular goods for sale on the site.
The content that is written to introduce the product should present the features of the product completely and clearly and motivate the audience to buy it by stating the benefits of the product. ( We will examine the motivational content style in the continuation of this article)
6. Quality images of products
The higher the image quality of the product, the more likely it is to sell.
Avoid inserting small, low-quality, blurred images, and instead place clear, attractive quality images in the store.
You can also use product videos to attract users.
It has been proven that videos can increase interactions, and naturally, the more user interactions and hours spent on the site, the more likely they are to become customers.
Because these visitors fit your buyer you are able to get Targeted & Quality Traffic.